Designs by Els was founded in 2020, inspired by the anticipation of my granddaughter Ellae’s arrival. What began as a simple website quickly blossomed into a thriving boutique, now proudly located at 25 Railroad Square, Haverhill, Massachusetts. My vision for the store has always been to offer a thoughtfully curated selection of European and US-made clothing and accessories for both boys and girls. Known for our fast shipping and commitment to the latest styles, we also take pride in offering timeless classics. While we currently specialize in sizes from newborn to six years, we are actively working to expand our range to meet the needs of growing families.